Are you a Dentist who is struggling with clients? Do you also have a website to increase your local reach but still facing issues with getting genuine clients? The domain where you are lacking is Dental SEO.
We know you understand how important marketing is for a dentist. But no matter how much effort you put into your sites it will all go in vain if you don’t optimize it as per the SEO.
It would be best if you learned the SEO for dentists It will help you reach your target audience and grow as a Dentist.
What is Dental SEO?
Optimization of a Dental website as per the guidelines of Google is called Dental SEO or SEO for Dentists. It helps you grow on Search engines and reach your target audience.
Optimization includes using relevant keywords, linking your articles, and getting links from similar sites. This improves your page authority and there is a high chance of attracting clients.
What is the Importance of Dental SEO?
Making a website for your Dental services is a wise step but think again what is the purpose of creating a site that is not found. 99.9% of people don’t go beyond the first page of the SERP which is why Ranking on the first page is the primary criterion to be found by your customers. SEO will help to improve the ranking of your dental page.
It is vital to always keep in mind your competitors. Your competitors must be ranked because of practicing SEO for dentists. It is your sign to perform better SEO and rank better in position.
We will provide you with tips to win the race for ranking. You may hire a Dental SEO agency for your dental SEO marketing or you can follow our guide to do it on your own.
6 Dental SEO Tips That Will Boost Website Traffic
1. Create A Google Business Profile
A GBP will be listed on Google Maps. It will make your local SEO on point. Every time a person searches dentist near me, it will be probably you who is going to rank and attract new clients every time. But here is a catch, you need to optimize your GBP rating.
You can Rank your GBP ratings by following these methods:
- Asking people to write reviews about you, will create a trust factor and attract genuine clients
- Posting frequently at least thrice a month to increase your brand awareness as Google Bussiness allows posting.
- Adding your services, it is always a plus point to be clear about your services. For eg- If you are a Dentist but don’t specialize in jaw alignment, mention it clearly. If a client comes to you for the same and you deny the service it can lead to impact your business
2. Choose Relevant Keywords
Patients not only search for the word Dentist, they often search for the service they need. For eg, teeth whitening. our next point to keep in mind while performing SEO comes from here i.e. mindful keyword research. You can include long-tail keywords as they increase the chances of being noticed.
You can use tools like Semrush, and Google Keyword Planner to find the best keywords for your site. So, while optimizing your dental site keep in mind the keywords that include all the services you provide, your location, and your specializations rather than just using short tail keywords like a dentist.
3. Post Your Blogs
It is a golden time to showcase your knowledge and experiences in the form of Blogs. The people who are interested in reading about dental-related issues can start reading you and you can grow your community. Your readers can build trust in you and can connect with you.
Ultimately, a reader who trusts you can also become your client in the future. You can write blogs like Dental Care Tips, Things to Know Before Getting Braces, etc.
4. Interlink Your Articles
Internal linking refers to linking one article on your site to others. This is how Google understands your site’s content. Let’s assume you have written 10 blogs on SEO for Dentists covering all the possible aspects of it.
The link juice will travel within your site and help you rank over others on the SERP. The crawlers will get a better idea about your niche and there is a very high probability of you getting found by your future clients.
5. Get Quality Links
The more quality backlinks your site gets the more visible your site gets. This is one of the biggest factors to rank organically on search engines like Google.
I will suggest you get as many backlinks as you can as it will gradually help you to showcase yourself as a leader in the dental field.
Tip: Always check the spam score of the site you are building backlinks on as a high spam score can reduce your DAPA reducing your position on the SERP hence impacting your whole online presence.
6. Use Images To Optimize Your SEO
SEO of images includes adding Alt text to the images which is the language that the search image understands in the case of images.
You can add text in the images making infographics which is an easy way to explain any topic to the reader. Keep in mind to always change the file name and name it as your subject or keyword.
Conclusion
If you want to create your place in the online sphere, dental SEO is a necessity, You cannot just make a dental site and leave it without optimization dreaming of it to show any result.
Whether you are looking for keyword research, increasing your number of backlinks, boosting your local SEO, or even improving your website’s technical prowess, our marketing team at Ojas Marketing is here for you.
Interested in learning how we can help you? Contact our team today to set up a consultation.
FAQs
Though the cost of Dental SEO depends on factors like scope, aim, and completion of the project, an average cost is around $500-2500/month, which is worth it if it helps you get clients.
You should always keep in mind your objective of the project and compare it with the experience and service of the company to interpret if they will be able to deliver what you want.
SEO plays a very vital role for a dentist to showcase his presence online get genuine clients and produce great yearly revenue. It also helps the dentist to create goodwill.