You have started a new business (or are reorganising your old one). You have set up an attractive and informative website to help people understand your business’ purpose. You have spent a lot on getting content writing and digital marketing services from various companies but your business is not growing. Very few people are interacting with your page despite it being easily understandable. What is the issue? The problem is that the internet is a vast place filled with innumerable business websites like yours. When people search for a specific product or service, chances are that your website won’t be on top of the suggestions. This is when SEO comes into work.
In today’s growing world of digital marketing, SEO is like the fairy godmother which transforms your website from an unknown business to a highly sought-after one. SEO stands for Search Engine Optimisation. It is the formula to get free, organic and natural traffic on your website. SEO utilizes a series of steps and strategies which ensure that your web page is always on top of the search results on any search engine, be it Google, Yahoo or Bing. It is a free advertisement for your online business. Sounds complicated? Then you can simply leave it to Ojas Marketing. We provide some of the best SEO services to help your online business leave its mark on the map of e-commerce.
With a lot of businesses going online, there is fierce competition among companies and people. The business world might be huge, but there are hundreds of companies endorsing the same services and products. Being the first or being the best won’t matter unless and until the public knows about your business. They need to know that your online site exists. That is impossible if your page is buried under hundreds of pages having similar business as yours. Many people fail to understand the benefits of SEO and get lost in the crowd of frequently emerging businesses. A little knowledge about SEO can take you a long way. But when you have Ojas Marketing existing solely to make your business rank better and higher, you can leave even the most basic steps to us.
We understand the importance of SEO and work accordingly to make your website visible to the public. We research and analyze the current business trends, demands of customers and the keywords used by them to make conclusive reports based on SEO. According to the most relevant and popular keyword related to your website, we utilise the keywords in your website (say you have an online jewellery store then the relevant keywords will be necklace, rings, earrings, bracelets etc.) For instance, keywords are used in the title of the website to increase its relevancy. We structure the domain name and URL of your website to connect it with the product or service you are selling. In case someone searches for a website similar to yours, your URL name will be the first to give the search engine the signal that your website is relevant to the search request.
We perfectly utilise both on-site and off-site SEO techniques to help your business become relevant. In addition to using keywords in the title and URL, we also use meta-tags and an internal linking structure to make your website easy for users to navigate. The easier it is for the customer, the better it will be for your business. For off-site SEO, we pay attention to getting free advertisements through backlinks from other popular and good websites. We are also adept at using social media to get that free advertisement for your business. Another highly effective off-site SEO technique we use is local search SEO in which your business is added to local business listings. Whenever someone searches for businesses similar to yours in their local area, your business will be visible to them. In addition, a visually pleasing website is always an extra charm which attracts customers. We use infographics, videos and images to make your website look unique and attractive.
You are sure to see a boost in your revenue when your vision is combined with Ojas Marketing’s experienced SEO skills. Ready to employ our services? Contact us at hello@ojasmktg.com for more information.